Even though this post doesn’t have information on social media I thought it was worth a post. Most of the information is on unique ways to direct market.

I got to meet Bill Glazer at the Kennedy/Glazer Insider Circle Event in Livonia, MI on 9/16/09.

Thank you @urvimehta and @janikmehta for the invite to the event

Here are some of the key points talked about by Bill Glazer , author of the book Outrageous Advertising.

Why ‘Outrageous’ advertising works:

1. People are bored
2. Everyone is overwhelmed
3. People are people (Buyers are buyers)
4. People like to be amused

• Your HEADLINE is the most important part of your Advertisement!

Example: “Announcing the (Name), (Offer); You don’t want to miss… that other (Name) don’t want you to know about.

• Include TESTIMONIALS!
• Use all your BLANK SPACE!
• Always make DEADLINES on your sales and specials.
• Use PICTURES

Sales Sequence- Follow up three times in order to double your response.

Who is likely to buy again?

1. Someone who has bought
2. Referrals
3. Someone who has bought a long time ago

Bill Glazer also stressed the importance of being in a mastermind group. I am in one and have benefited tremendously and would recommend it to anyone.

Here is a short 3:28 clip from the event:

Have you read Outrageous Advertising? What are your thoughts?

Here is more information on Glazer/Kennedy Insiders Circle

Make it a great one!

Eric