1. Add a full size photo
- Personal Page Max Size- Width 180px X Height 540px
- Fan Page Max Size- Width 200px X Height 600px
- Thumbnail Image Size- Width 176px X Height 200px

2. Create a welcome landing page
- Use call to action arrows or directional design pointing to ‘Like’ button
- Maximum Size for landing page- Width: 520 pixels, Height: 760 pixels
- The Landing page can be set to be the very first page that shows when someone visits your Facebook Page who hasn’t clicked the ‘Like’ button.

3. Create a reveal landing page
- This page reveals what you are giving away from them clicking the ‘Like’ button on your Facebook Page
- Maximum Size for landing page- Width: 520 pixels, Height: 760 pixels
- If you would like a professional page created call us at (248) 382-8117

4. Create a Contact Us or How Can We Help Tab
- Use JotForm to create the HTML of the form
- After creating the form in jotform and copying the html code, insert it in your iframe html box
- If you would like us to create one for you contact us at (248) 382-8117

5. Come up with something of value to Reveal (give away)
- E-Book
- Video Tutorial
- Coupon
- Sweepstakes entry form
- Free Sample

To watch a video on demonstrating how some of the above customizations work, click play below.

So you’ve created a Facebook Fan Page for your company or cause. Now what? Check out our tips for increasing your page likes and keeping your fans interested and engaged.

1. Add a Like Box to your Website
Installing a “like box” on your website allows visitors to like your page directly from your site.

To create a Like Box for your website go to: www.facebook.com/badges

2. Suggest Your Page to Friends
Use the “Invite Friends” option to suggest your page to all of your friends. You can also remind people to share your content if they find it useful.

3. Create a Memorable URL
Once you’ve collected at least 25 fans, creating a simple and obvious URL for your page allows people to find it easily and quickly.

Example: www.facebook.com/vogelsocialmedia
Set yours up by going here: www.facebook.com/username

4. Tagging
If you’ve created a new partnership or are participating in an event with another company, be sure to create content that includes them, tag them in your statuses by using the @ symbol. You will know you did it correctly if the pages you tagged are blue and link to their page. This will show on your page wall and the other page walls that you have tagged.

5. Link, Link, Link!
If you’re on facebook, there’s a pretty good chance that you’re also on a number of other networks. Include the link to your facebook page on all of your networks, including your email signature.

6. Incentives
With facebook landing pages, it’s easy to offer incentives to new fans of your page. Reveal an exclusive video or a coupon code to new fans.

Examples: http://facebookfanpagecreation.com

7. Piggyback
Like other pages that have the same target market you do, and interact with them on a consistent basis, gaining fans along the way.

9. Utilize your Address Book
Send out emails to people in your address book with a link to your fan page, letting your contacts know that you’ll be posting good quality content regularly and that you’d like them to be a part of the community by clicking Like on your Facebook Page.

10. Create Quality Content
Create quality content! Use facebook as a promotional tool, but remember that you’ll attract more and better quality fans with content that allows for interaction.

Examples: Videos, Articles, Quotes, Photos, Questions, and Polls

THURSDAY, OCTOBER 20, 2011

ADMISSION: FREE

PRESENTED BY:

MISSION
Empower small business Detroit to revolutionize their success formula by showing them how to use email and social media marketing as well as (and maybe even better than) the world’s largest and best-known brands.

DESCRIPTION
In just a few short hours, this information-packed seminar will show you how email and social media marketing can help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

SPEAKER: RON CATES
Presentations feature Constant Contact’s Ron Cates, one of the country’s leading email and social media marketing experts.
“Bar none, the best, most entertaining, most informative speaker I have ever heard.”
- Sylvie Putnam, SCORE e-Business Now

Session 1: Power of Email Marketing with Social Media
During The Power of Email Marketing with Social Media seminar you’ll learn best practices, tips and techniques for smart email marketing strategies:

• Building your email list the best way
• Identifying effective content for your emails
• Ensuring your emails are opened and forwarded
• Incorporating Social Media into your Email Marketing Campaign

Session 2: Social Media Marketing Made Simple
Social Media Marketing Made Simple will cover some of the strategies and best practices that can help you to get the most out of your social media activities. Topics include:

• Incorporating social media into your business without losing productivity
• Managing your social time
• Measuring your return on time invested
• How to gain visibility, develop relationships and drive sales
• Selecting the best social media outlets for your business

After each session and throughout the day, you’ll have plenty of time to ask questions, share your experiences, and network with your peers.

Special Session for Marketing Consultants, Business Coaches, and Marketing Service Providers
At the end of the day, we are hosting a special session for marketing consultants and service providers, small business coaches and educators to discuss how you can work with Constant Contact to continue the email and social media revolution for small business beyond today’s seminar.

CLICK HERE TO REGISTER

CLICK HERE TO DOWNLOAD EVENT INFORMATION (PDF)

My last article about Facebook showed the benefits and basic set up of using Facebook Fan Pages.  A Fan Page is a tool for you to reach and connect with your target audience, or potential customers. After reading the last article, you should have set up a fan page or plan to. In this article, I’d like to discuss how to maximize your fan page.

I used the analogy of an office for Facebook, pointing out that if the internet were an office, Facebook would be the ‘water cooler’. Building a fan page for your brand allows you to make personal connection with your customers. At this point, you should have your fan page up and running, and actively gaining more ‘fans.’ As users are directed to your fan page, you can either direct them to your website or continue to engage them through your Facebook fan page.

I see several reasons why you can build a better connection by keeping them on your Facebook fan page.

The Water Cooler is a Great Location!

If Facebook is the ‘water cooler’ of the internet, then your website is equivalent to an office or conference room. By taking your network back to a formal environment, you lose the benefit of social connection; people instantly start interacting with you like a company.

Your network will become personally connected to your brand if you can engage them in an honest way and the longer you can do that, the better. Social settings are the best place for building relationships and Facebook offers that environment on the internet.

Familiarity

Facebook users spend an estimated 700 billion minutes on the site each month. The average user will access games, fan pages, photo albums, and applications. All of these different tools use the same Facebook interface and format. So, while every user participates differently, they are all used to the same format. Facebook consistently takes heat every time they change around tabs because users are so used to the look and function.

Keep users on the Facebook network where they are comfortable and know how to navigate. Their comfort level with Facebook will increase their comfort level with your brand!

Anatomy of a Fan Page

A familiar format has many advantages, one of which is easy access to information. People want information and they want it fast. The familiar format allows people to quickly access the information they want without having to orient themselves to a new format.

Information People Want

• Contact information and location
• Information about new products or sales
• How to find your blog
• Popularity of your brand
• Information about products, services, and the personality of your brand

You may have all this information on your website, and that’s great, but the fan page gives this information in an efficient and familiar way. The left coloumn includes the profile information for your brand and displays the above information and more. Because Facebook users are so familiar with scanning this information, they will learn everything they want to know before they even think about it! No more searching for an “about us” page.

Customization

The information provided on your fan page is customizable. Tabs allow users to flip through multiple pages on your fan page without changing the format. This is perfect if you have multiple ways to connect because you can customize your tabs according to your brand.

A few examples of how tabs can be used:

• Information on Promotions or Limited Time Offers
• Notes, the Facebook version of a blog post
• Photos of products and people who make the company run!
• Polls
• Tutorials
• Videos

The more personal and original you create your brand and fan page to be, the more brand loyalty you will create.

One Stop Shop

As the internet grows, it continues to evolve. Each new generation and new product changes how people use the internet. Internet users are looking for simplicity, instead of searching and running all over the internet, they want to find as much in one place as possible.

When people are searching for a new product, they are more and more likely to start that search on Facebook.

By converting your online presence from www.YourWebsite.com to www.facebook.com/YourFanPage.com you can take advantage of Facebook’s reach, instead of trying to compete with it.

Facebook users already spend an estimated 380 minutes per month on the site, how many of those minutes could be spent connecting with you?

Searchable

Public Facebook profiles and fan pages can be openly searched by any search engine including Google and Yahoo. So anyone looking for your product or company can find you through a normal search. An additional advantage is that Facebook offers its own internal search engine, just one more source of visibility.

The Facebook search engine uses the same SEO principles as other search engines, so your site content can increase your visibility and reach.

The facebook search for your brand will bring up a link to your fan page.

Image example

If you are willing to learn about social media tools and personally engaging your customers, your brand visibility is limitless. Facebook makes marketing affordable for even the smallest business. Facebook gives you the chance to build customer loyalty and brand identity in a way that is cost and time-effective!

Social media reaches hundreds of millions of people every day. Most of those people are on Facebook. According to the social networking giant, Facebook has more than 700 million users worldwide. At least half, or 300 million, of those users are actively using their Facebook account on a daily basis.

Facebook and social networking in general, has proven itself as more than just a fad. Social networking is a valuable tool to reaching more people than you ever could before.

It can be tempting to use Facebook like a big billboard, to use old school sales tactics by putting your brand in front of as many people as possible and waiting for them to turn into customers. However, Facebook is about social interaction, not mass marketing.

Facebook users aren’t interested in hearing a sales pitch, they’re looking to interact with their network and to stay connected. Advertising on Facebook is fine and can be very effective, but your user account or fan page should focus on social interaction. Save the sales pitch for the Ad campaign, which we’ll talk about later.

How does a business or brand fit into this social environment?

• Spark up a Conversation Who said a brand can’t be personable? Consider the values of your company and use that to guide your brand. The key to engaging your network is to be genuine.
• Social Networks Develop Brand Identity and Loyalty.

Go To your Network

Imagine the internet like a big office; Facebook is the socializing area or, ‘the water cooler’. Everyone needs a place to relax and socialize. Instead of barging in on the conversation like a nosy boss, you want to join the conversation and introduce yourself.

Joining the Conversation

• Fan Pages provide a place for your brand to participate in the conversation.

Fan pages are public Facebook profiles for just about anything; these profiles are a place for people to connect around a particular topic, product, or company. Even if you have an individual Facebook account, you should make a fan page for your brand to establish your business as its own entity.

Fan pages may focus on a single product, your brand, or even the culture of your company; anything that will bring together likeminded people that are in your target audience.

As your page starts gaining ‘fans,’ you will be able to connect with your network.

• Listen more than you talk. The goal is to get others talking about you and your product, you will make better connections by listening and encouraging dialogue.
• Stay true to your brand. Your fan page is a great opportunity for you to bring your brand to life. A laid-back company can be informal while a large corporation should maintain a more professional image. If you are an environmentally minded brand, let that reflect in how you conduct yourself. Just be sure to keep conversation relevant.

Gaining Fans

Now that you’ve set up a brilliant fan page and you’re ready to go, how do you gain new fans? It doesn’t help much if your only fans are your friends and family that already know you. So, how do you reach those 300 million plus users?

Pubic Facebook accounts for individuals can be searched by keyword. Consider the keywords your network might use in status updates and profile information. When you have found users that might be interested in your page, send them an invitation.

You can also network by joining other fan pages that are related to your product, try to avoid obvious competitors.

These links will help you search public Facebook profiles

http://www.facebook.com/blog.php?post=115469877130
http://youropenbook.org/

Use Advertising Data

Facebook keeps good records of their users and these records can help you find your network. If you are having trouble finding fans and relevant keywords, making a mock ad can give you some valuable information.

After making a mock ad, before you pay to run it, you can look at the ‘estimated reach’ that estimates how many users your ad would apply to. Parameters can be placed based on keywords, interests, age, and location. Try different keywords and ideas to increase your reach.

Our next post will get into what you do once you are in the conversation.

View the complete Social Media Byte Size Video Series at http://bit.ly/geXKSU

1. Add a professional photo and adjust it to show your face best in the profile box

2. Complete your company information and title description

3. Customize your public profile by clicking on edit next to you public profile link
- Here you can adjust your privacy settings and set your custom profile URL

4. Customize your website URLs by clicking ‘edit’ next to the website field
- Click and choose ‘other’ from the dropdown and add you website exactly how you would like it to look

5. Connect your WordPress website to post automatically to your LinkedIn profile whenever you write a new post.
6. Send out invites to current or past client for testimonials
7. Add your skills to the ‘skill section’
8. Complete your bio (LinkedIn pages are just as important as resumes in this day and age)
9. Connect with friends, associates, business partners, and clients
View the complete Social Media Byte Size Video Series at http://bit.ly/geXKSU

4 Steps On How to Disable The Facebook Facial Recognition Software:

1. Hover over Account in the upper right and select Privacy Settings

In this video you will learn how to increase the traffic to your website from your You Tube videos. Take these simple steps and implement them to your You Tube videos to increase the traffic to your main website.

• Help your business stand out from the crowd with deals that people can enjoy with their friends.
• Experiences like shopping, dining, or going to a movie are more fun with friends and family.
• Deals encourages people to share their excitement about your business. This creates incredible word-of-mouth for your business and can help you build long-lasting relationships with your customers.

Why use Deals?

Create experiences that make people remember your business, not just a discount.

1. Let Facebook do the marketing for you
Facebook uses organic tools on the site to spread information about your deal naturally, run ads, email people about what you’re offering, and drive traffic to your business’s Facebook Page.

2. Build loyalty and drive repeat business
Every part of the Deals product is tied to people and their friends. Use Deals to make your business a place where loyal customers want to bring their friends.

3. Reach new customers
There are over 500 million people on Facebook and they are looking for interesting things to do with their friends. Use Deals to put your business in front of people as they make these decisions.

4. Get people to recommend your business to their friends
People are already telling their friends on Facebook about their favorite things, including local businesses. Deals is a new way to spread these word-of-mouth recommendations for your business.

5. Friend Bonus
Deals are better with friends, which is why we’ll offer people an additional discount when they buy your deal with a friend.

What will my deal look like?

Your deal will live on your main Facebook Page. This makes it easy for current fans to see what you’re offering.

Facebook will distribute your deal in 8 ways

Facebook will help you quickly and easily get the word out about your deal so that you can focus on providing a great customer experience.

Here’s how:
1. The Facebook Home Page
The Home Page is the first thing that people see when they log on to Facebook. There is a Deals link in the left-hand navigation column, so that people can find and buy your deal easily.

2. The Deals Page

This page shows your deal, along with others that are available for purchase in a given city.

3. Sponsored units

Your deal will be eligible to appear in a Sponsored Deals unit on the right-hand side of the Home Page. This unit shows people friends that have liked or bought your deal and lets them buy your deal directly.

4. Personal messages and Wall posts

People can send messages about your deal to their friends or share your deal on their Wall. This makes it easy for people to make plans together.

5. News Feed stories

News Feed stories appear on the Home Page and give people information about their friends. When people interact with your deal, News Feed stories will help spread the word about what you’re offering in a natural and relevant way.

6. Onsite Notifications

Facebook will notify people when friends like or buy a deal that they have also liked. They will also tell people when their friend buys a deal for them.

7. Deals tab

Your deal is eligible to appear on the right-hand side of any deal that is currently running on a Facebook Page.

8. Emails

Facebook will email people when friends like or buy a deal that they have liked as well. They will also send daily emails to people who have subscribed to our Deals updates.

Create a deal today!

Facebook will work with you to create a compelling and unique deal. There is no minimum spend requirement to run a deal.
Best practices for compelling deals include:
• Offering a truly unique and social experience that people can enjoy with their friends
• A great discount
• An exclusive offer

Examples of deals to offer:
• Special tasting menu for two
• Movie premiere tickets + front of the line passes
• Special shopping event and sale for a group of three friends
• Discounted roundtrip tickets + dinner and a movie in-flight

For more information fill out the contact form at facebook.com/deals/business
*Information in this article provided by Facebook ©
DOWNLOAD FACEBOOK DEALS PDF

Do you think Facebook Deals will take off and overtake Groupon, Living Social and others?? Why? Why not? Comment below…