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Even though this post doesn’t have information on social media I thought it was worth a post. Most of the information is on unique ways to direct market.

I got to meet Bill Glazer at the Kennedy/Glazer Insider Circle Event in Livonia, MI on 9/16/09.

Thank you @urvimehta and @janikmehta for the invite to the event

Here are some of the key points talked about by Bill Glazer , author of the book Outrageous Advertising.

Why ‘Outrageous’ advertising works:

1. People are bored
2. Everyone is overwhelmed
3. People are people (Buyers are buyers)
4. People like to be amused

• Your HEADLINE is the most important part of your Advertisement!

Example: “Announcing the (Name), (Offer); You don’t want to miss… that other (Name) don’t want you to know about.

• Include TESTIMONIALS!
• Use all your BLANK SPACE!
• Always make DEADLINES on your sales and specials.
• Use PICTURES

Sales Sequence- Follow up three times in order to double your response.

Who is likely to buy again?

1. Someone who has bought
2. Referrals
3. Someone who has bought a long time ago

Bill Glazer also stressed the importance of being in a mastermind group. I am in one and have benefited tremendously and would recommend it to anyone.

Here is a short 3:28 clip from the event:

Have you read Outrageous Advertising? What are your thoughts?

Here is more information on Glazer/Kennedy Insiders Circle

Make it a great one!

Eric

First, let’s answer the question that many of you are probably asking, “What the heck is a world cloud?”   A word cloud is a cluster of words placed randomly on a “cloud” pulled from the text of any blog, twitter feed, website and more.  Your personalized cloud  gives greater prominence to words that appear more frequently in the source text.

A great site to create your word cloud is Wordle.

Wordle is a toy for generating “word clouds” from text that you provide. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Why create a word cloud?

Let’s look at a few reasons…

-It’s a lot of FUN! And It’s FREE!

-Word clouds are a great way to see what your main focus has been with your blog or website.

-You can use the word clouds you create as background images for your website or twitter page.

-Wordle allows you to be creative and make some really colorful and artistic word clouds.

-Gives your readers an idea of what the focus words are of your blog or website.

-The word cloud is unique, there won’t be another exactly like yours.

You can see my word cloud at the top of this post. I also have a word cloud in my main image banner.

How do you do it you ask?

Go on Wordle.net click create and do one of the following:

-Copy and past a bunch of text into the box.

-Enter the URL of your website that has an RSS feed.

-Type in your direct RSS feed.

-Enter a del.icio.us user name.

After doing one of the above, click the go or submit button and sit back and wait for the magic to happen. After it creats your cool cloud you can then edit if from the top menu bar selections Language, Font, Layout and Color.

Try it yourself and see what comes up. I had a lot of fun with this, I’m sure you will too!

GIVE IT A TRY & HAVE FUN!