So you’ve created a Facebook Fan Page for your company or cause. Now what? Check out our tips for increasing your page likes and keeping your fans interested and engaged.

1. Add a Like Box to your Website
Installing a “like box” on your website allows visitors to like your page directly from your site.

To create a Like Box for your website go to: www.facebook.com/badges

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Empowering Small Business with
Online Marketing

THURSDAY, OCTOBER 20, 2011

ADMISSION: FREE

PRESENTED BY:

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My last article about Facebook showed the benefits and basic set up of using Facebook Fan Pages.  A Fan Page is a tool for you to reach and connect with your target audience, or potential customers. After reading the last article, you should have set up a fan page or plan to. In this article, I’d like to discuss how to maximize your fan page.

I used the analogy of an office for Facebook, pointing out that if the internet were an office, Facebook would be the ‘water cooler’. Building a fan page for your brand allows you to make personal connection with your customers. At this point, you should have your fan page up and running, and actively gaining more ‘fans.’ As users are directed to your fan page, you can either direct them to your website or continue to engage them through your Facebook fan page.

I see several reasons why you can build a better connection by keeping them on your Facebook fan page.

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Finding your network on Facebook

Social media reaches hundreds of millions of people every day. Most of those people are on Facebook. According to the social networking giant, Facebook has more than 700 million users worldwide. At least half, or 300 million, of those users are actively using their Facebook account on a daily basis.

Facebook and social networking in general, has proven itself as more than just a fad. Social networking is a valuable tool to reaching more people than you ever could before.

It can be tempting to use Facebook like a big billboard, to use old school sales tactics by putting your brand in front of as many people as possible and waiting for them to turn into customers. However, Facebook is about social interaction, not mass marketing.

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As the economy crawls toward a recovery, businesses and consumers are cautiously optimistic at best.

2012 has the potential of recovery for businesses that learn to adapt to the cautious environment. Consumers are looking for a more personal approach using tools like Facebook, YouTube Twitter or LinkedIn; the businesses that provide it, will recover the quickest and most successfully.

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Top 5 Reasons to Use Video on the Web

Incorporating video into your business website is an important tool for every industry. Videos are an excellent opportunity to grab your viewers and make an impression, an opportunity you shouldn’t miss.

1. Videos Communicate Easily
Watching a video is easier than reading loads of text. Important information can be more easily communicated to website viewers through a video. Viewers are also more likely to click on a video than to scroll through pages of text with the same information.

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I received my Verizon iPhone 4 from the UPS driver on Monday at 9am. I have had very little issues in setting up the phone through itunes and transferring my contacts from my palm pre plus. After using this phone for a full day I have to say it is by far the best phone I have ever had. I waited 2 years for the iPhone to come to Verizon and i’m thrilled it is finally here and I have one in my hands!

What the Verizon iPhone has that the AT&T iPhone Doesn’t
- Mobile Hotspot
- 4 antenna locations
- Seems to be faster