1. Hover over ‘more’ on your LinkedIn profile toolbar at the top.
2. Select companies.
3. Click on ‘Add A Company’ in the upper right.
4. LinkedIn will then take you to an area where you can add your company logo, type of industry and overview. Plus other information like number of employees, year founded, company website, etc.
5. Update as your company grows.

Part 3: Networking Using LinkedIn

Out of all the online social networking websites LinkedIn is considered the most professional. This is a network that you definitely want to be on. Individuals on LinkedIn are looking to network with other professionals and companies. How can you start making powerful connections right away with this platform?

Below I describe five strategies to network effectively using LinkedIn.

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4 Main points covered:

1. How to get in the social media game and use it to play with the big guys
2. Start using social media to brand yourself, your own business or the company you work for.
3. If you are looking for a job you can increase your chances of getting the job you want by using social media websites productively.
4. Cast your net huge! Get on the social media wave and make it a goal to expand yourself effectively in 2010!

Here is a video on how to create a screen shot and a custom twitter background.

A glimpse at social media coming into 2010. A slide-show by DreamGrow.
Get prepared and start jumping on social media now!

Never used TweetDeck before or new to TweetDeck? Check out this video.

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A Wiki is a website that uses wiki software, allowing easy creation and editing of any number of interlinked Web pages. -Wikipedia

Many people have found using Wikis helpful in collaborating group work projects, group trips and anything where a number of peoples input is needed.

Here are a couple great articles on using Wikis for business. article1 article2

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Popular Social Media sites are hitting the mainstream.  You can’t listen to the radio or watch TV without hearing terms like Twitter, Facebook or Tweeting.  CNN, Ashton Kutcher, Ellen Degeneres and even Oprah are on and talking about them.  A recent episode of “My Boys” centered around the topic of Facebook.  Every character had a different opinion about the relevance of Facebook to his or her life or work.  And that really mirrors life.  In every circle there are people who love social media and there are those who just don’t get it.  There are some who would only use it for socializing while others are fully on board and utilizing it for their business.

As a Social Media Consultant, I spend hours researching and evaluating these sites and associated applications and am definitely of the mindset that every business should be utilizing these tools to create a presence online.

Let’s go over just three of the main reasons why businesses should use social media.

1. Branding

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First, let’s answer the question that many of you are probably asking, “What the heck is a world cloud?”   A word cloud is a cluster of words placed randomly on a “cloud” pulled from the text of any blog, twitter feed, website and more.  Your personalized cloud  gives greater prominence to words that appear more frequently in the source text.

A great site to create your word cloud is Wordle.

Wordle is a toy for generating “word clouds” from text that you provide. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

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What is a Tweetup?

The purpose of a Tweetup is to provide an opportunity for a real world meeting between two or more people who know each other through the online twitter service.  However, they are not limited to tweets.  At the end of the day, a Tweetup is about networking with like-minded, business-oriented people in a fun, high-energy environment.

I like Charlie Wollborg’s (@charliecurve) definition from the Royal Oak Tweetup we had recently:  “A tweetup is like the world’s largest, online cocktail party where people are sharing news and information, as well as having conversations about virtually anything, in real time.”

Interested in hosting your own?  Here are some tips.

1. You will want ot find a fun atmosphere to host the Tweetup. Ideally, choose a big venue where people can walk around and comfortably meet and communicate with people.  Low noise and low smoke is preferable.  Make sure to reserve an area large enough for the number you estimate will be attending. Speak to the manager of the establishment (Conference Room, Bar/Lounge, coffee shop), and fill him/her in on what is going on. See if you can get any specials on drinks or appetizers since you will be bringing in a large number of people. Make sure you visit the place beforehand to get a good feel for the venue.

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