1. Add a full size photo
- Personal Page Max Size- Width 180px X Height 540px
- Fan Page Max Size- Width 200px X Height 600px
- Thumbnail Image Size- Width 176px X Height 200px

2. Create a welcome landing page
- Use call to action arrows or directional design pointing to ‘Like’ button
- Maximum Size for landing page- Width: 520 pixels, Height: 760 pixels
- The Landing page can be set to be the very first page that shows when someone visits your Facebook Page who hasn’t clicked the ‘Like’ button.

3. Create a reveal landing page
- This page reveals what you are giving away from them clicking the ‘Like’ button on your Facebook Page
- Maximum Size for landing page- Width: 520 pixels, Height: 760 pixels
- If you would like a professional page created call us at (248) 382-8117

4. Create a Contact Us or How Can We Help Tab
- Use JotForm to create the HTML of the form
- After creating the form in jotform and copying the html code, insert it in your iframe html box
- If you would like us to create one for you contact us at (248) 382-8117

5. Come up with something of value to Reveal (give away)
- E-Book
- Video Tutorial
- Coupon
- Sweepstakes entry form
- Free Sample

To watch a video on demonstrating how some of the above customizations work, click play below.

Social media reaches hundreds of millions of people every day. Most of those people are on Facebook. According to the social networking giant, Facebook has more than 700 million users worldwide. At least half, or 300 million, of those users are actively using their Facebook account on a daily basis.

Facebook and social networking in general, has proven itself as more than just a fad. Social networking is a valuable tool to reaching more people than you ever could before.

It can be tempting to use Facebook like a big billboard, to use old school sales tactics by putting your brand in front of as many people as possible and waiting for them to turn into customers. However, Facebook is about social interaction, not mass marketing.

Facebook users aren’t interested in hearing a sales pitch, they’re looking to interact with their network and to stay connected. Advertising on Facebook is fine and can be very effective, but your user account or fan page should focus on social interaction. Save the sales pitch for the Ad campaign, which we’ll talk about later.

How does a business or brand fit into this social environment?

• Spark up a Conversation Who said a brand can’t be personable? Consider the values of your company and use that to guide your brand. The key to engaging your network is to be genuine.
• Social Networks Develop Brand Identity and Loyalty.

Go To your Network

Imagine the internet like a big office; Facebook is the socializing area or, ‘the water cooler’. Everyone needs a place to relax and socialize. Instead of barging in on the conversation like a nosy boss, you want to join the conversation and introduce yourself.

Joining the Conversation

• Fan Pages provide a place for your brand to participate in the conversation.

Fan pages are public Facebook profiles for just about anything; these profiles are a place for people to connect around a particular topic, product, or company. Even if you have an individual Facebook account, you should make a fan page for your brand to establish your business as its own entity.

Fan pages may focus on a single product, your brand, or even the culture of your company; anything that will bring together likeminded people that are in your target audience.

As your page starts gaining ‘fans,’ you will be able to connect with your network.

• Listen more than you talk. The goal is to get others talking about you and your product, you will make better connections by listening and encouraging dialogue.
• Stay true to your brand. Your fan page is a great opportunity for you to bring your brand to life. A laid-back company can be informal while a large corporation should maintain a more professional image. If you are an environmentally minded brand, let that reflect in how you conduct yourself. Just be sure to keep conversation relevant.

Gaining Fans

Now that you’ve set up a brilliant fan page and you’re ready to go, how do you gain new fans? It doesn’t help much if your only fans are your friends and family that already know you. So, how do you reach those 300 million plus users?

Pubic Facebook accounts for individuals can be searched by keyword. Consider the keywords your network might use in status updates and profile information. When you have found users that might be interested in your page, send them an invitation.

You can also network by joining other fan pages that are related to your product, try to avoid obvious competitors.

These links will help you search public Facebook profiles

http://www.facebook.com/blog.php?post=115469877130
http://youropenbook.org/

Use Advertising Data

Facebook keeps good records of their users and these records can help you find your network. If you are having trouble finding fans and relevant keywords, making a mock ad can give you some valuable information.

After making a mock ad, before you pay to run it, you can look at the ‘estimated reach’ that estimates how many users your ad would apply to. Parameters can be placed based on keywords, interests, age, and location. Try different keywords and ideas to increase your reach.

Our next post will get into what you do once you are in the conversation.

4 Steps On How to Disable The Facebook Facial Recognition Software:

1. Hover over Account in the upper right and select Privacy Settings

• Help your business stand out from the crowd with deals that people can enjoy with their friends.
• Experiences like shopping, dining, or going to a movie are more fun with friends and family.
• Deals encourages people to share their excitement about your business. This creates incredible word-of-mouth for your business and can help you build long-lasting relationships with your customers.

Why use Deals?

Create experiences that make people remember your business, not just a discount.

1. Let Facebook do the marketing for you
Facebook uses organic tools on the site to spread information about your deal naturally, run ads, email people about what you’re offering, and drive traffic to your business’s Facebook Page.

2. Build loyalty and drive repeat business
Every part of the Deals product is tied to people and their friends. Use Deals to make your business a place where loyal customers want to bring their friends.

3. Reach new customers
There are over 500 million people on Facebook and they are looking for interesting things to do with their friends. Use Deals to put your business in front of people as they make these decisions.

4. Get people to recommend your business to their friends
People are already telling their friends on Facebook about their favorite things, including local businesses. Deals is a new way to spread these word-of-mouth recommendations for your business.

5. Friend Bonus
Deals are better with friends, which is why we’ll offer people an additional discount when they buy your deal with a friend.

What will my deal look like?

Your deal will live on your main Facebook Page. This makes it easy for current fans to see what you’re offering.

Facebook will distribute your deal in 8 ways

Facebook will help you quickly and easily get the word out about your deal so that you can focus on providing a great customer experience.

Here’s how:
1. The Facebook Home Page
The Home Page is the first thing that people see when they log on to Facebook. There is a Deals link in the left-hand navigation column, so that people can find and buy your deal easily.

2. The Deals Page

This page shows your deal, along with others that are available for purchase in a given city.

3. Sponsored units

Your deal will be eligible to appear in a Sponsored Deals unit on the right-hand side of the Home Page. This unit shows people friends that have liked or bought your deal and lets them buy your deal directly.

4. Personal messages and Wall posts

People can send messages about your deal to their friends or share your deal on their Wall. This makes it easy for people to make plans together.

5. News Feed stories

News Feed stories appear on the Home Page and give people information about their friends. When people interact with your deal, News Feed stories will help spread the word about what you’re offering in a natural and relevant way.

6. Onsite Notifications

Facebook will notify people when friends like or buy a deal that they have also liked. They will also tell people when their friend buys a deal for them.

7. Deals tab

Your deal is eligible to appear on the right-hand side of any deal that is currently running on a Facebook Page.

8. Emails

Facebook will email people when friends like or buy a deal that they have liked as well. They will also send daily emails to people who have subscribed to our Deals updates.

Create a deal today!

Facebook will work with you to create a compelling and unique deal. There is no minimum spend requirement to run a deal.
Best practices for compelling deals include:
• Offering a truly unique and social experience that people can enjoy with their friends
• A great discount
• An exclusive offer

Examples of deals to offer:
• Special tasting menu for two
• Movie premiere tickets + front of the line passes
• Special shopping event and sale for a group of three friends
• Discounted roundtrip tickets + dinner and a movie in-flight

For more information fill out the contact form at facebook.com/deals/business
*Information in this article provided by Facebook ©
DOWNLOAD FACEBOOK DEALS PDF

Do you think Facebook Deals will take off and overtake Groupon, Living Social and others?? Why? Why not? Comment below…

Mark Zuckerberg is a hot topic, and why shouldn’t he be? Zuckerberg isn’t the average 26 year old, even an average Harvard Alum, Mark Zuckerberg is the one of the founders of the world wide phenomenon, facebook.

What’s more amazing, Mark Zuckerberg became the founder of facebook 5 years ago, as a sophomore at Harvard. When most students were sleeping through their 8:00am lecture, Mark Zuckerberg and his co-founders were revolutionizing the internet. Today, just 5 years after he founded facebook, one in every fourteen people on the planet has an account.

So, what makes Mark Zuckerberg different?

For starters, Zuckerberg started a business model based on his own personal beliefs; that the world should be “a more open place,” as he writes on his facebook page. Zuckerberg lists his interests as “openness, making things that help people connect and share what’s important to them, revolutions, information flow, minimalism.”

Mark Zuckerberg doesn’t just sell a product, he believes in his product enough to use it. His public facebook page has a wall full of posts ranging from “Had a lot of fun on Saturday Night Live tonight!” to “I’m in India this weekend on Vacation. I’m here for a friend’s wedding.” Zuckerberg has posted pictures of backyard barbeques and fun days at the office. The facebook founder is also a user of the ‘places’ feature, showcasing his current location to all 879 of Zuckerberg’s facebook friends (I was surprised he only has 879 aren’t you?).

But, if you look at how Mark Zuckerberg uses his own creation, you can see that losing privacy isn’t inevitable. Zuckerberg is an active facebook user, the key is, the user still controls the information. The user decides when to put up a status, when to check in to Places, and when to not post pictures. A lot can be learned from Zuckerberg’s immediate success, he created a product that was a good fit for him. He went with what he knew.

Zuckerberg is, by all accounts, a high achiever with an aptitude for computers and technology. He excelled in school and attended Harvard. In college, he was the captain of the lacrosse team. In the 1990’s, when Zuckerberg was in middle school, his father began teaching him programming. As a young kid, Mark Zuckerberg became an avid programmer, always looking to learn more. In high school, he enrolled in graduate level programming classes at a local college.

His mother, a psychiatrist, and his father, a dentist, both encouraged him to branch out into the programming world. Zuckerberg’s father even let him design a computer system for his dental practice when he was in high school.

Through his recent interviews, it appears that Mark Zuckerberg is driven by a genuine passion for computer programming. While that may not sound romantic to some, the lesson is, if you can combine your talents with your passions, you can create something great. He isn’t just a smart kid, Mark Zuckerberg sees the world in a different way and facebook is what has come from that. Facebook didn’t make Mark Zuckerberg, facebook is what Mark Zuckerberg is and always has been, all about. The founder of this social networking phenomenon is the example of what hard work, passion, and talent, can create.

Let us know your thoughts on Mark and Facebook by commenting below.

Sources:
The New Yorker Article

Time Article

Wikipedia

The NEW Facebook Pages. What’s it all about?

I get very excited when Facebook reveals new improvements to it’s platform.

There are times where I think What?!? Why!?! Why would they change that?

I would assume a $50 billion dollar company would most likely do their research and have people and businesses on Facebook in their best interest. This gets me to calm down a bit.

Today they revealed a new Facebook Pages Layout. In RED are the visible changes.

What does Facebook say will be better about the NEW Facebook Pages?

Better Communication
• Navigate and interact with other areas of Facebook as your Page
• Choose to receive notifications about fan activity
• Like and comment on other Pages as your Page
• Get your own News Feed where you can engage with the latest and most important news from other Pages you like

More Opportunities for Expression
• New Opportunities for Pages to share
• Feature photos of your Page’s most recent experiences at the top of your Page
• Highlight other Pages you are connected with as well as the people who are managing your Page

Improve Relevancy
• “Everyone” filter on the Wall provides a new way for people to see the most interesting posts first
• Created a place for people to discover the friends and interests they have common with your Page

*When navigating AS your page you will be able to only search, comment, post, & like on other pages.
*Page admins can switch from their Personal account to Page accounts by going in the upper left under account

View or Download the new Pages Guide PDF now to learn more!

What do you think of the new Facebook Pages? Like? Dislike? Share below…

The new Facebook Email is now available!

Get your own @facebook email account (ex: ericvogel@facebook.com)

Below is a direct link to where your email account is created.

You will really enjoy the new Facebook Messages! I know I have so far.

Get your FACEBOOK EMAIL ACCOUNT

Update: We realize some people only have the option to request an invitation for the New Messages. We are still researching why only some can activate it right away.

Read the top questions about the new mail: top questions about the new Messages

Mark Zuckerberg (Facebook), Tim O’Reilly (O’Reilly Media, Inc.), John Battelle (Federated Media Publishing), “A Conversation with Mark Zuckerberg” Check it out below and let us know what you think by commenting below the video about what’s discussed with Mark about Facebook

What do you think about the discussions in the video? Share below.