Archive for the ‘ All Facebook Posts ’ Category

Facebook Ad Image Size Dimensions

Facebook ads are a great way to target people that would be interested in your businesses products or services.  By creating an ad, you can reach people who aren’t connected to your page and recruit more likes.  Those who like your Facebook page are likely to spend twice as much money as those who aren’t connected to your page.  Facebook allows you to create your ads based on specific criteria to make sure you’re reaching your target audience.

For example: Interests, location, gender, marital status, type of cellular device) I would recommend testing multiple ads with various thumbnail images and measure ad performance to see which ads work the best. 

After you’ve figured out the criteria of your ad, you can move on to the design.  Facebook ad dimensions and guidelines are put in place for you to follow in order for your ad to appear correctly.  The ad has to include a headline and text, which is automatically populated by Facebook but can be customized which I highly recommend doing.  The headline can be a maximum of 25 characters and the body text has a maximum of 90 characters.

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I’ll admit, at times, I feel a bit addicted to Facebook. Personally, it’s my way to stay connected with family and friends all over the world. Professionally, it’s a way for me to learn about new trends, keep fresh within my industry and network. What I love most about this social media platform is that it levels the playing field for businesses of all sizes. Facebook is for everyone, even the small business owner. Facebook is a place where we can all compete for that piece of the perverbial pie.

Last month, I presented a Facebook workshop for small businesses (http://www.slideshare.net/MelissaHarrison/using-facebook-to-promote-your-business-12671710), providing ideas and examples of how to use Facebook to grow your small business. Setting up a small business Facebook page gives you access to reach an untapped audience with eye-popping graphics and pictures, personalized icons and milestone markers to share your small business’ triumphs.

Below are my top three tips for using Facebook to grow your small business:

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Thinking About Social Media Marketing?

Have you heard the buzz about Social Media Success Summit 2012–the web’s largest online social media marketing conference? http://bit.ly/ImWGaS

Before I tell you how this virtual summit will help your business gain more exposure, increase traffic, cultivate loyal fans and increase sales, let me share a story with you.

Proof social media marketing works:

In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

Now, after two years, he has 600,000 unique people visit his site monthly, more than 132,000 email subscribers and 80,000 Facebook fans. His site has become one of the top 1000 in the United States.

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Facebook Timeline Image Size

The new Facebook timeline for pages has some major design changes. Below are the image sizes you will need to know in order for your Facebook page to be customized to the new layout.

All Facebook pages will be changed to the timeline layout by March 30th.

The exact size for the Facebook Page Timeline graphic at the top of the page is 851 pixels wide and 315 pixels high.

Main Header Image: 851 pixels wide and 315 pixels high

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Customizing a Facebook Page can be difficult to do especially if you don’t know where to start or what the dimensions of your images need to be. Here you will learn to create a page on facebook with maximum size images.

1. Add a full size photo
- Personal Page Max Size- Width 180px X Height 540px
- Fan Page Max Size- Width 200px X Height 600px
- Thumbnail Image Size- Width 176px X Height 200px

2. Create a welcome landing page
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Are You Reaching your Target Network?


Finding your network on Facebook

Screen shot 2011-08-08 at 11.40.49 AM

Social media reaches hundreds of millions of people every day. Most of those people are on Facebook. According to the social networking giant, Facebook has more than 700 million users worldwide. At least half, or 300 million, of those users are actively using their Facebook account on a daily basis.

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