Facebook ads are a great way to target people that would be interested in your businesses products or services.  By creating an ad, you can reach people who aren’t connected to your page and recruit more likes.  Those who like your Facebook page are likely to spend twice as much money as those who aren’t connected to your page.  Facebook allows you to create your ads based on specific criteria to make sure you’re reaching your target audience.

For example: Interests, location, gender, marital status, type of cellular device) I would recommend testing multiple ads with various thumbnail images and measure ad performance to see which ads work the best. 

After you’ve figured out the criteria of your ad, you can move on to the design.  Facebook ad dimensions and guidelines are put in place for you to follow in order for your ad to appear correctly.  The ad has to include a headline and text, which is automatically populated by Facebook but can be customized which I highly recommend doing.  The headline can be a maximum of 25 characters and the body text has a maximum of 90 characters.

Interested in having us run a Facebook advertising campaign for your business? Contact us
p: (248) 382-8117
e: info[at]vogelsocialmedia.com

Facebook ads must include an image. The photo can drastically increase the click through rate and effectiveness of your ad, which means it should be relevant and stand out.  The Facebook ad images are displayed in the dimensions of 100 pixels wide by 72 pixels tall (100 x 72).  In order for your image to appear correctly, it should be at least this size or larger, the latter being the best option.  If your photo is smaller than 100 x 72, it will be automatically resized, which may cause pixilation.  Make sure you keep in mind that animated and flash images are not supported. Facebook will deny your ad if you have more than 20% of the image showing text.  Also, if you’re advertising a page, app or event and there is already an image assigned to it, that photo may appear in the ad, however, you are able to use a different image to make your ad stand out even more.

If you would like to create an ad, go to https://www.facebook.com/ads/create

Select or search for your company. Once that is done, this will appear:

Choose the options you prefer and enter the body text, headline, and photo you want to appear in your ad. Once you are finished, scroll down to see the following options for sponsored stories and choosing your audience:

Finally, select your options for the campaign, pricing, and schedule of your ad.

Make sure all of the options you choose will ultimately benefit your company.
Interested in having us run a Facebook advertising campaign for your business? Contact us
p: (248) 382-8117
e: info[at]vogelsocialmedia.com

Source: topics under https://www.facebook.com/help/380502768670092