My last article about Facebook showed the benefits and basic set up of using Facebook Fan Pages. A Fan Page is a tool for you to reach and connect with your target audience, or potential customers. After reading the last article, you should have set up a fan page or plan to. In this article, I’d like to discuss how to maximize your fan page.
I used the analogy of an office for Facebook, pointing out that if the internet were an office, Facebook would be the ‘water cooler’. Building a fan page for your brand allows you to make personal connection with your customers. At this point, you should have your fan page up and running, and actively gaining more ‘fans.’ As users are directed to your fan page, you can either direct them to your website or continue to engage them through your Facebook fan page.
I see several reasons why you can build a better connection by keeping them on your Facebook fan page.
Social media reaches hundreds of millions of people every day. Most of those people are on Facebook. According to the social networking giant, Facebook has more than 700 million users worldwide. At least half, or 300 million, of those users are actively using their Facebook account on a daily basis.
Facebook and social networking in general, has proven itself as more than just a fad. Social networking is a valuable tool to reaching more people than you ever could before.
It can be tempting to use Facebook like a big billboard, to use old school sales tactics by putting your brand in front of as many people as possible and waiting for them to turn into customers. However, Facebook is about social interaction, not mass marketing.
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